In line with my prior experiences, interest, and current study at the university, I was on the Cognitas Global Team. Cognitas Global is a growing learning and development consultancy business, that challenged our team to help identify new markets and recommend a sales strategy for their experiential learning platform, view360global.
I was so excited to work with my talented teammates and build a comprehensive and winning strategy. Focusing on new routes to market meant identifying new sectors in which the view360global platform could be used to add value to both new and existing training programmes. Using advocacy and digital marketing, our team were able to present detailed ideas on social listening, and curation of a strong B2B social media strategy.
During the program discussions and team meetings, I had the opportunity to meet with Lawrie Day, Founder & CEO of Cognitas Global, Nicola Argent, Head of Design and Marketing and Jim Burdett, Head of Learning & Development. This allowed me to have a deeper understanding of their product, business model, and how customer-centric their approach to marketing is. Their approach resonated with me as it provided me with an opportunity to express my passion for marketing and add value to the project and Cognitas Global using my previous experience.
I can say confidently that after the completion of the i-Teams program I am now much more confident, innovative, and have honed my commercial thinking skills. Such an experience has also allowed me to gain insight into the business sector and the essential qualities needed to contribute to business projects. It also allowed me to see the importance of investigating the scope of competition with the business and always relating it back to the customer. The i-Teams programme also provided me with an opportunity to establish invaluable connections with some of the most talented and like-minded students at the university.